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Jun 18, 2014

The expansion of the Wisconsin Center, along with the potential development of an entertainment district that connects it to a new arena, have been much discussed recently in the local media. Rotarian Paul Upchurch, president and CEO of VISIT Milwaukee, discusses the conclusions of the recent study commissioned by VISIT Milwaukee and the WCD that examined the Milwaukee market and the feasibility of expanding the Wisconsin Center. He also discusses trends in new convention center expansions and why energizing the area around the Wisconsin Center is important to attracting more convention business.